Friday, March 6, 2009

New Strategy for Microsoft

Microsoft has been working on their Azure cloud strategy which has been Amazon’s leading web service. Despite the fact that they are both going to be in the same market it sounds as if Microsoft hasn’t entered the competition mode, yet. Steven Martin, Microsoft's senior director of developer platform product management was quoted saying “We're rooting for them. We want them to be successful” when they spoke about Amazon offering Windows server as a cloud service. However, Amazon is not the only company that Microsoft will be competing against in the clod service. And even though Microsoft is not talking about competing with Amazon they were also quoted saying Microsoft's services would be "consumptive in nature" and "very competitively priced against market equivalents." It makes sense to assume that Microsoft is preparing to be a leader in the industry that Amazon is currently leading in. Microsoft expanding into new ventures is of course good for business once again. They have been staying on top of the competition and getting involved in as many software products that they can. Microsoft appears to be a smart and strategic competitor.

http://www.informationweek.com/cloud-computing/blog/archives/2009/03/microsoft_vs_am.html

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