Twitter has decided to expand its site to ExecTweets which is sponsored by Microsoft. It is a way to “push tweets from some of the nation’s most prominent executives to Twitter users.” Microsoft is sponsoring this for an undisclosed sum but it is a smart move for Microsoft to get involved with Twitter. Twitter is growing into a huge social network like Myspace and Facebook. Twitter decided to create this ExecTweets site so this way executive people can have their conversations filtered and they are easier to find to all twitter readers. “Microsoft is sponsoring ExecTweets as part of its "It's Everybody’s Business" campaign, seeking to "encourage conversations within the business community," according to a company spokesperson. The company claims it’s experimenting with a number of digital marketing activities over the short term.” Business thought leaders will be able to find, follow, and engage in conversations. Microsoft has continued to expand and dabble in other company’s endeavors in order to help them as well. Overall, everyone wins in the situation. Microsoft gets to spread its name as well as gain money and the company they work with gets Microsoft’s expertise as well as the quality name of Microsoft behind their product. Twitter has over 8 million users. It is only assumable that Microsoft stands to benefit from going into a deal with such a rising social networking site.
http://www.eweek.com/c/a/Search-Engines/Microsoft-Now-Sponsoring-Twitter-Enterprise-Site-725461/
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This is an incredibly smart decision by Microsoft because Twitter is seemingly growing as each day goes by. I have actually noticed "Twitter" being mentioned on local television shows such as Sportscenter. With the inevitable growth of Twitter, Microsoft has without a doubt placed themselves in a beneficial position even only considering Twitter's publicity.
ReplyDeleteThis is very interesting. Microsoft deciding to use Twitter will definitely increase its popularity. It makes me wonder if Apple has any plans to use something like Twitter, or if they would use ExecTweets.
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