Microsoft has created a project using their new technology called Photosynth to help capture the immediate moment that Obama becomes President of the United States. The software is going to combine multiple images of the same scene to create and abstract 3-D picture of the moment. Anyone in attendance of the Inauguration is encouraged to take photos of that moment and send them into CNN who is helping create this project with Microsoft. This project is sure to create opportunities and good buzz for Microsoft: (pcworld)
1. It brings together a mass amount of diverse people that will help get people involved in politics, as well as Microsoft's project. (pcworld)
2. Microsoft is able to be part of history in this country, which is monumental for both parties.
3. It inspires many people to not only use this product for this project, but to allow them the opportunity to try it out and see what the final outcome will be. This in turn could motivate users to continue using the product.
4. With people using Photosynth, it could spark their interest to look into other Microsoft products they could see as beneficial to them.
5. If this Inauguration project is a success, it opens opportunities for other companies to seek out using this product for their own business and endeavors.
6. Creating a good buzz about yourself and getting as many people involved, like Microsoft did, is usually always a success factor.
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Actually, as much as I dislike Microsoft (sorry, my brother is a computer programmer so he also ingrained that upon me), I do think this is a good strategy for them. So many people around the world are excited about Obama becoming president that I'm sure a lot of people will want to see the end result of this software. I know that I certainly am interested. I also like that Microsoft is encouraging people to send in their own pictures. The image I get when I picture Microsoft is a gigantic, faceless company that doesn't listen to its public. Obviously through this project they are connecting with their public by incorporating their passions and even incorporating their individual experiences. Now the only question I have is how much is Microsoft going to charge to let you see the end result of Obama? I'm sure that some people will end up liking the software so much that they will actually use it permanently, but many won't.
ReplyDeleteI haven;t heard of this yet, but it's very interesting! I would love to see the final outcome!
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