Microsoft launched a global public policy blog to focus on debates surrounding technology. They referred to it as an “On the Issues” blog. It was launched on January 9, 2009. The blog is supposed to “create a platform for the company to offer its perspective on public issues facing the tech sector.” (Aarti Shah) Their plan is to put the content in a style that is appealing and will target the people who are interested in public affairs at other tech companies as well as academics and such to build the sites community. The blog will eventually feature 30 – 50 Microsoft employees. This is a good opportunity for Microsoft to spread their wings in a different direction.
1. This will help them adapt to the changing nature of dialogue on public issues. (Brad Smith – General Counsel for Microsoft)
2. It will create a “transparent dialogue” with stakeholders. (Brad Smith – General Counsel for Microsoft)
3. They will be able to address workforce development, skills, and training issues in Microsoft’s organization. (Pamela Passman – VP of global corporate affairs at Microsoft)
4. It will help create a level of interaction in the corporate public affairs space that is lacking on the internet right now.
5. It allows them to be able to address breaking company news that is related to public affairs.
6. This blog could open the doors for other companies to blog about their public affairs and allow consumers to be more involved in what the company is doing.
http://www.prweekus.com/Micosoft-launches-a-policy-blog/article/126020/?DCMP=EMC-PRUS_Daily
Subscribe to:
Post Comments (Atom)
Wow this is a genius way of attracting interest from people who are on the outside of the company. Blogs are becoming more and more popular so to incoporate this is very smart. Who knows maybe blogs will serve as more job opportunities for the future.
ReplyDelete